THE HIGH POINT COLTRANE PROJECT
Creative Project Management
The High Point Coltrane Project is an organized effort by the city and community of High Point, NC to preserve the childhood home of Jazz legend John Coltrane. ABA is the acting Project Management team coming up with all aesthetics and visuals related to its marketing including website and presentations. Additionally ABA has organized timelines and deliverables to curate and develop programming.
ABA worked with Vybe, Inc's Oregon based, global sportswear brand client to develop visual merchandising for their Mid-Atlantic showroom. New, never before seen product was displayed for corporate buyers from retailers such as Macy's, Dillards, Dick's & DTLR resulting in profitable buy-ins over the course of 24+ seasons.
Splashlight Studios Baltimore based global sportswear brand client worked with ABA to develop fashion and product styling for new product. These visuals were used across their -e-commerce website along with their social media platforms.
ABA partnered with California based XOMAD, Inc. to develop influencer content on Instagram for their client - The Guilford County Health Department. This campaign rolled out factual information surrounding the COVID-19 vaccine. Additionally, ABA worked with XOMAD to write creative briefs and for the state of Mississippi and South Carolina.
Creative Brief Writing & Influencer Content Development
WEST VIRGINIA UNIVERSITY
The Faculty Justice Network is West Virginia University's internal organization to promote diversity and inclusion on campus. ABA in partnership with Listen Two Me LLC developed virtual programming for their first inaugural welcome event. Additionally, ABA has developed all graphics and visuals to promote their private meetups.